The music video was directed by Emil Nava and was premiered on 30 January 2011. Jessie J as a marionette in the music video. It also received Radio Disney airplay, peaking at number 2 on the Top 30 Countdown for 2 weeks, behind " On My Mind" by Cody Simpson. It went straight to number one in New Zealand and on Billboard's Bubbling Under R&B/Hip-Hop Singles and peaked at number 1 on Billboard's Hot Dance Club Play. In the United States, the song debuted at number 88 on the Billboard Hot 100 on the week of 16 March 2011 and reached number 23. As of October 2015, the song had sold 1,240,000 copies in the UK. On its second week on the chart, the song retained its number-one position by a margin of less than 5%, selling over 90,000 copies, preventing Lady Gaga's new single " Born This Way" and Chipmunk's " Champion" from debuting at number one. "Price Tag" became the first single to top the UK Singles Chart after being released to radio and retail on the same day, following a new "On Air, On Sale" initiative by Universal Music. The song's charting also gave B.o.B his third UK number-one single. It became Jessie J's first number-one single on the chart.
In the United Kingdom, the single entered at number one on the UK Singles Chart on 6 February 2011―for the week ending dated 12 February 2011―with first week sales of 84,000 copies.
The song debuted at number twelve in Ireland on 4 February 2011. He said, "Truth be told, 'Price Tag' does come off a little bit corny, but thanks in no small part to Jessie's spunky likability" and described it as a "sun-dappled, hip-hop-inflected midtempo head-nodder". Popjustice said it was a "ridiculously addictive introduction to an effortlessly great, new(ish) talent." The Guardian's Caspar Smith referred to both the song and J's previous single "Do It Like A Dude" as "planet-saving R&B-based hits-in-waiting." AOL Radio's James Wells said that it "shows off the tirelessly upbeat, Motown-tinged singing and songwriting for which Jessie J has become known." He went on to contrast the song from other tracks from J's debut album Who You Are, calling it less aggressive and more "about the positive vibes." Nick Levine of Digital Spy compared the song to Miley Cyrus's " Party in the U.S.A." (2009), which was co-written by Jessie J. It’s about the fact that you even have a pair of shoes to walk in." Critical reception It isn’t always about how much your shoes cost. It’s not me saying that you can live for free, because obviously that isn’t the case but I’m saying that you don’t always have to let it be about that. She has repeatedly explained in interviews that this is a misreading of her meaning, which skewers the superficiality of conspicuous consumption-or more simply, that "show-offs suck." "For me, so much I hear about how much money people have and how people just take stuff too seriously. Jessie J has been criticized by people who find the lyrics of the song hypocritical: a "rich rock star" saying that money does not matter, or questioning why she then charges for her music. The single has sold 1,240,000 copies in the UK as of October 2015 and over three million copies worldwide. The video features an oversized teddy bear, a money tree, and Jessie J as a ballerina in a large jewellery box. Jessie J has performed the song live many times, with other singers filling in for B.o.B or his verse being completely removed. At the 2012 Brit Awards, "Price Tag" was nominated for Best British Single. The song was also the biggest-selling collaboration of the year in the UK. Additionally, the song charted at number one in nineteen countries, becoming Jessie J's biggest hit to date. In the United States, "Price Tag" peaked at number 23 on the Billboard Hot 100. Elsewhere, the single also topped the charts in Ireland and New Zealand, becoming Jessie J's first number-one single in all these countries and her native United Kingdom. The song debuted at number one on the UK Singles Chart. An official remix features British rapper Devlin. Luke serves as the album's lead single in the United States. Luke, Claude Kelly and B.o.B, and it was produced by Dr. "Price Tag" was written by Jessie J, Courtney L Richardson, Dr. It was released in late January 2011, in the United Kingdom as the second single from Jessie J's debut studio album, Who You Are (2011). " Price Tag" is a song by English singer-songwriter Jessie J, featuring American rapper B.o.B. For violence aimed at Palestinians, see Price tag policy.Ĭonway Recording Studios ( Los Angeles) Stadium Red Studios ( New York City) GCR Audio ( Buffalo, New York)